Site Services

Streamlining a wastewater specialist’s branding and web presence

S&S Site Services specialises in all things wastewater. When it came to modernising its branding and website to keep information flowing smoothly to its customer base, the company needed a design partner who could offer a full service – and that’s where the Creative team stepped in.

brand identity – web design – marketing – advertising

Understanding the challenge

From supply and repair through to installation and aftercare, S&S Site Services offers a full range of sewage services and solutions to individuals and businesses across the north-west, the Midlands and north and mid-Wales. The company’s existing site was built over a decade earlier, so it no longer represented this modern family business which counts Premiership football clubs, breweries and a Buddhist retreat among its clients.

 

To understand how to bring the S&S Site Services branding and web presence in line with its innovative wastewater solutions, the Creative team spent time with a range of employees covering various disciplines within the business. We canvassed directors and engineers alike to develop a clear picture of where the company sits within the industry and what is unique about its offering.

Creating the solution

Throughout our research, one thing stood out. S&S Site Services had an unrivalled reputation for providing the highest levels of customer service and expertise in the wastewater industry, and its engineers were known for their reliability and thorough knowledge. The message was clear, so it was our job to transform the company’s branding and website to reflect S&S Site Services’ exemplary reputation for wastewater excellence.

 

To do this, we focused on creating clean and sharp branding, coupled with a dynamic, responsive and user-friendly website that showcased the high levels of expertise and care S&S Site Services can offer customers.

 

We chose to build the new website on WordPress, as it offered the flexible functionality and responsiveness needed to thoroughly modernise S&S Site Services’ online presence and present a clear message to users. Eye-catching, bold and simple, the resulting logo and branding are the perfect fit for this thoroughly modern family business. Not only does the logo look vibrant, it also instantly communicates the company’s services.

The results

The new website, featuring the modernised logo and branding, is now live. The logo delivers a clear message about S&S Site Services’ expertise, while early feedback from visitors has proven the website to be user-friendly, clear and informative.

 

By creating individual website landing pages for all of the services offered by S&S Site Services, we developed a clear, logical flow of information for users, while optimising the site for SEO purposes to maximise traffic and search engine rankings.

 

Visit the new website here: http://www.siteservices.co.uk

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