generating a new campaign to really drive home the benefits of this integrated software solution.
We started this success story, by taking a step backwards to the beginning to look at why a customer would purchase, SB Software’s product, Vendmanager. We quickly realised that up until this point all advertising had focused on the intricate details of the software system, it was time for this to take a backseat. We generated this new concept that purely revolves around the user, and how the user will benefit from Vendmanager.
This concept was hinged around good cohesive headlines paired with a detailed infographic to make the campaign shine. Our goal with this campaign was that if the user took nothing away from the advert other than reading the title, we should have already made an impact and hopefully struck a cord with their ‘problems’.
campaign creation – marketing – event collateral – advertising