Robinwood Careers

leading a recruitment drive for a times top 100 company to attract a new generation.

Based very close to our studio, Robinwood Activity Centres are a company that has been with creative since the very beginning. The challenge at hand here was a recruitment push into 2019. The team at Robinwood asked us to propose an approach to their recruitment targeted at using digital resources, and also possibly taking advantage of the large amount of staff they already have.

 

This project initially started back in 2016 when we branded an extension of the core brand for careers, since then the project has pushed onwards to new heights. In the duration of 2018 alone we have produced everything from social media campaigns to traditional posters in university campus.

brand identity – website – campaign – e-mail marketing – social

adjusting the strategy without disrupting what came before.

As mentioned above, Robinwood Careers has existed as a creative generated brand since 2016, so we already had a logo, colour palette and typeset to hand. Our challenge here was to now adapt this to a new digital and social approach, without leaving the existing website and branding behind.

 

After meeting with the recruitment team, we came up with several approaches to pursue over the course of a few months, with assets spanning e-mail campaigns utilising internal staff, and social media campaigns targeting users with common interests.

traditional print advertising has worked, so why change what isn’t broken?

Simple clear print advertising was used to target locations with high footfall or the clients target market. Our design here has several jobs to do, not only catch the eye, but catch enough attention to draw a passing candidate in closer.

 

Once attention is obtained and the candidate has visited the website, we used a variety of conversion methods to process candidates, as well as building a system that carefully integrates internally to minimise work for internal staff.

 

Since the campaigns were launched, Robinwood have surpassed their quota for new staff required for 2019, and Robinwood Careers is on ice until the next time…

What makes a creative agency tick?

a few thing’s we’ve had the pleasure of working on currently,
or just tidbits that have sparked some inspiration. 

  • Our team handled every element of the branding and website project, including web design, front and back end website development, user experience and copywriting. The new site, which we built on the WordPress platform, is visually clean and appealing, super-fast, responsive on all devices and carries the SSL security certification....

  • MM Physiotherapy, a growing enterprise of practices across the North West, came to Creative with a clear purpose : to attract new patients, develop services and after care programs, increase brand awareness and promote their on-line function....

  • It’s going to be a brighter 2021 with Pantone’s Colour of the Year. A marriage of colour conveying a message of strength and hopefulness that is both enduring and up lifting - just what we need for 2021...

  • MM Physiotherapy, a growing enterprise of practices across the North West, came to Creative with a clear purpose : to attract new patients, develop services and after care programs, increase brand awareness and promote their on-line function....

  • Our team handled every element of the branding and website project, including web design, front and back end website development, user experience and copywriting. The new site, which we built on the WordPress platform, is visually clean and appealing, super-fast, responsive on all devices and carries the SSL security certification....

so when are we getting started?

speak to our marketing team today,
let’s work together on something spectacular.

We’re happy to start the conversation whichever way you are most comfortable with!

You can either give us a call on 01706 818163 and press 1, email us at [email protected] or fill out the form on the link below and let us contact you.