bringing a personality to the forefront in print, fun, fresh and responsive to the modern market.
Further reinforcing the ethos behind the Nana Jan, an idea from the initial branding exercise was revisited, and adjusted to fit with the chosen style. To bring a smile to consumer faces and feel better connected to the brand we created an emoji styled on ‘Nana Jan’ which was great for expressing personality into marketing materials.
Since launch, we have gone on to produce a variety of marketing materials for the client. From menu boards, through to promotional toys, a racecar livery as well as a heavily branded delivery vehicle to go with their brand new app based service. The culmination of this mammoth 12 month effort, Nana Jan’s scooped up The National Chip Award 2019 for Marketing Innovation*.
Anna Bengtsson of award sponsors Pukka Pies, said: “The quality of marketing and promotional activity undertaken by fish and chip businesses is of prime importance to the growth and success of such enterprises and it’s great to recognise a business that has demonstrated great creativity and innovation, setting a high standard for their industry peers to aspire to.” “Through our sponsorship of this particular award category, we want to encourage all fish and chip businesses to strive for excellence with their marketing activity and to understand the benefits that marketing can have.”
*Source: Chorleycitizen.co.uk, Wednesday January 30, 2019