Finding the right platform for the client
Creative’s web team chose to build Michelle B’s website using Shopify. This was our platform of choice for a number of reasons. Firstly, it’s highly suited to clothing retailers, so the structure was in place for a business of this kind. Secondly, Shopify’s user-friendly CMS would enable Michelle and the team to process orders and add products themselves, offering them a sustainable solution they could continue to manage without any third party assistance.
After our web team added some initial products to the site, we conducted a basic training session remotely with Michelle and her team. Now, they are able to add new lines and process orders themselves, with ease and confidence. Another reason we chose Shopify for this project was its versatility. With plenty of scope for front end development, it gave us the opportunity to tailor the site’s colour scheme, typography and overall feel to the business’s well-established branding.
Finally, using Shopify enabled our web team to easily integrate the new e-commerce website with Michelle B’s existing social media accounts, so new products and lines could easily be promoted to the company’s growing social audience. Plus, Michelle B’s team could use the company Facebook and Instagram accounts to drive traffic to the website.