Working with one of the UK’s largest kitchen companies to carve out it’s own niche.
This success story, started with a simple idea, but quickly grew into a bigger project than we could have imagined. Initial discussions lead us to discover that in the fast moving market place that is kitchens. A lot of businesses are tapping into own label alternatives which focus not just on value, but on driving brand desirability, trust and credibility.
We understand that going up against established brands can be difficult, however we understood that it would be possible to carve out a niche; which is just what we have helped Kuchenmobel do. With a brand identity firmly rooted in ‘the German way’, we have used this ethic and motto to produce a brand style that is – clean, sleek, simple and understated. Sticking to a strict clean design style has allowed us to keep a modern stylish aesthetic without focusing too heavily on age and gender in target markets, appealing to a wider range of audiences.
branding – print design – point of sale – web development