Glendale Foods

Wrapping up the food-to-go market with revitalised in-house brands and fresh ideas for frozen snacks.

As a UK based manufacturer of frozen and pre-prepared meals, they have a huge demand for not only ‘own label’ products, but also often deliver custom rebranded products for many of their customers.

We’ve happily worked with Glendale over a number of years now, on a wide variety of projects from website development, through to interior decoration for their offices and manufacturing facilities. The one we always enjoy the success from is the packaging. No matter how many projects you work on, it’s always a joy to see your hard work in leading brand retail.

branding – print design – photography – art direction

Understanding the audience to present irresistible packaging to the target markets

Our packaging has had to be applicable for a variety of locations, and audience types. Whether targeting the affordable food-to-go market, or the rapidly expanding meat free attitude of modern society, we’ve had to be adaptable to output visuals and brand identities with short time frames, ensuring we hit the markets at the right time, whilst also maintaining brand consistency and cohesion between product ranges.

We have carefully crafted brands that are easily transportable onto a variety of product shapes and sizes, ensuring whatever innovation we are presented with next, we can adjust appropriately and deliver market specific visuals time after time.

food-to-go packaging with mouth watering photography included

As with many projects we undertake, the vast majority of the Glendale Packaging projects are required to include photography, of which we commission and direct, to ensure nothing but the best versions of the products are on show. Staying true to the representation of the physical product itself is important, whilst ensuring the vision for our design team’s final packaging is also catered to.

This all culminates as a collection of brands and packaging sets, that are distributed to supermarkets and hit the mark for a specific set of requirements.