This success story is about a business, owned by a well known name. David Fishwick as you may know him is a popular TV personality. Our task was to bring the business that started it all for him into the 20th century at lightening pace. We took this challenge right back to basics, ensuring the brand had a strong foundation to work with, securing an identifiable visual style and asset set, that could be transported across all our future projects.
The initial branding exercise we carried out was just the small, but essential, start to a bigger on-going project, a new web presence and appropriate digital advertising.
Carefully planning this new look and vision for the company was key to the change the company required. Focusing on bringing the previously neglected branding up to the standard of the power house Dave had built over the years, was the first step of the growth plan.
Supplementing this reimagining of the David Fishwick brand, was a clearer, self managed automotive sales website. A website that would now have a big challenge to take on. Not only did the team want a website that could demonstrate the stock available for both new and used vehicles, but also a place where the companies personality and customisable services can shine.
With a brand new multifunctional website, the next challenge we faced, was adopting their previous online marketing strategies and budgets, and adjusting them to perform better, while also managing to reduce the budgets. Our team skilfully crafted targeted advertising strategies over a period of months, analysing and tweaking them, increasing click through rates, whilst also managing to reduce the spending budget by 25%.
Getting the right balance for the strategy was paramount to our on going success with David Fishwick as a client. We provide monthly updates on spending and strategy, acknowledging that it is an ever evolving challenge we are constantly adapting to, ensuring we deliver nothing but success.
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