Sizing up the perfect site for a popular designer fashion retailer

Fast fashion took on a new meaning when the Creative team stepped up to produce a high quality website for leading independent fashion retailer, Michelle B.

Running a successful fashion business from a beautiful store in the picturesque village of Barrowford, Lancashire, Michelle Berkins had to close her beloved shop during the COVID-19 outbreak to protect her colleagues and customers.

When Creative’s managing director, Debra Fisher, approached Michelle with a proposal to build a website that would enable Michelle’s loyal customers to keep shopping, the fashion retailer was delighted to go ahead with the project.

In just 10 days, the Creative team delivered a high quality and super stylish e-commerce website, featuring all of Michelle’s products in a user-friendly format.

Using the Shopify platform, the Creative team was able to produce a website that not only looked the part, but ticked all the boxes for a thriving independent clothing retailer.

Michelle and her team would be able to manage orders and products independently, with very little training, due to the simple structure of the Shopify back end.

The Creative team added some initial products, then conducted a basic training session  remotely with the client, so the Michelle B team could continue to manage the site in-house.

Now, Michelle’s team is regularly uploading products and processing orders with ease and confidence.

Another of the reasons we chose to use the Shopify platform for this project was because it offers plenty of scope for front end development, as well as the opportunity to brand the site using a colour scheme and typography to suit the client’s established business.

The Shopify platform we opted for also enabled easy integration with Michelle B’s social media accounts. Michelle and her team can now share new products and the latest news with their growing following on Facebook and Instagram, as well as driving traffic to the new site from the brand’s social platforms.

Creative managing director, Debra Fisher, said: “We completed this project for Michelle B in record time. Sadly, due to the coronavirus situation, all her beautiful clothing was in lockdown with no footfall customers.

“From consultation to completion we created an online store in record time – 10 working days! Now, the orders are flooding in and we couldn’t be happier for Michelle and the team.”

Michelle and her team pride themselves on offering a tailored service to their many customers, delivering a personal shopping experience like no other. The team carefully selects the finest, high end clothing from leading designers from around the world, curating a collection perfectly suited to its loyal clientele.

Michelle said: “Debra and her team reacted as soon as they knew what was happening in the COVID-19 shutdown, by advising that the only way forward for my business was an online store.”

“I was nervous and very apprehensive, as I’m not that hot on computers and social media. However, Debra and her team took away all the stress and worries. Not only have they achieved a fabulous online store, they have also given me the confidence that I was lacking.”

Now, thanks to the hard work and innovation of the Creative team, the website offers a high quality online presence for this established and highly popular brand, and Michelle’s team can confidently manage the site going forward.

Visit the website here.

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